George is responsible for leading the development and delivery of Music Support’s frontline services supporting our beneficiaries. She has extensive experience working in the music and live events, leading brand and artist partnerships at Live Nation and creative entertainment agency FRUKT. Understanding the complexities of mental health and addiction challenges has been a passion of hers for many years, having struggled with her own issues in her late teens – early 20s.

George is currently training to become a psychotherapist and qualifies next year.